Digital marketing is a form of marketing that takes place on digital platforms, such as social media, search engines and websites. Digital marketing is a mix of communications disciplines, encompassing SEO, SEM, Social Media Advertising (SMA), content marketing and more.
A key component of digital marketing is content marketing. Content marketing involves creating and sharing relevant, valuable and engaging pieces of content to attract, acquire and retain customers.
Email marketing is the process of using email to send advertisements, announcements, newsletters and other messages to individuals or subscribers. The most common example of this would be the email newsletter. Email marketing can also be used for promoting an event or new products and services by sending emails inviting customers to purchase tickets or visit a new website. Email is also used for direct marketing: retailers use it to promote sales on their websites, companies use it as part of customer relationship management programs, and financial institutions use it to notify customers about new services or changes in terms and conditions.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving your website’s visibility in organic or “natural” search results on search engines. The goal of SEO is to increase traffic to your website by creating content that is optimized for search engines such as Google.
Search Engine Marketing (SEM)
Search engine marketing (SEM) uses paid advertising through a company’s own website or third-party websites to promote their brand or product. SEM can be used to attract new customers, increase brand awareness and drive sales through online channels. SEM allows advertisers to bid on certain keywords which are then shown alongside search results for relevant queries. Advertisers only pay when someone clicks on their ad and visits their site.
Arcane Marketing is an award winning digital marketing agency founded by Nathan Hawkes in 2015. They build brands and turn visitors into customers, using their expert knowledge and expertise to implement successful marketing strategies.
Their team of digital experts will help you determine which channels are right for your business, create a cohesive brand identity and design a website that converts visitors into leads or sales.
They offer a wide range of services from web design to social media management, search engine optimization (SEO) and pay per click (PPC) advertising. If you’re looking for an all-in-one solution for your online marketing needs then Arcane Marketing is for you.